Photo Credit: Pacific Coast News
The Desigual store from Barcelona opened in Santa Monica Tuesday and hundreds of people stood in line for HOURS in their underwear outside. The shop offered a free outfit to the first 100 shoppers dressed only in underwear on opening day. The second 100 got a 50% discount. The company has dozens of stores around the world, and open each one with this offer. Surprisingly, David Arquette was NOT in line.
Who’s better at selling men’s underwear than David Beckham? David had an epiphany when he realized how much underwear Emporio Armani was selling after he became their spokesperson. When his contract was up (tennis player Rafael Nadel was hired to replace him) Beckham jumped at the chance to create his OWN collection of what he calls “men’s bodywear.” He consulted his soccer team mates on the final designs and his new collection will be distributed by H&M in 1800 stores in 40 countries. Accessible to all.
Photo Credit: Buzz Foto
Kim Kardashian figured all eyes would be glued to her 2 million dollar engagement ring when she appeared as a guest judge on the Project Runway show -so it wouldn’t matter that her dress was ridiculously short and tight and she had to sit on a stool. The ring was distracting, but not enough to draw attention away from her white underwear. We wonder if she needs a security guard wherever she goes wearing that ring…
We love this 50’s vintage Fruit of the Loom ad from Life magazine. This old brand is making a big comeback in Hollywood – forget Calvin Klein. Brad Pitt, Rob Pattinson, and Zac Efron have all been photographed with their Fruit of the Loom labels peeking out above their jeans. So it makes sense that Kris Jenner, who is now managing her daughter’s fiancee Kris Humphries, would try to land a deal with this company and make Humphries spokesmodel for the label. She’s determined to make it happen and wants to see his face on every package of underwear sold.
We actually thought these days were over. We mean the days that Britney Spears leaves the house without looking in the mirror. Brit and her assistant went to the Topanga Mall and the assistant must be too terrified to point out her boss’s personal neglect. Her rear view is especially appalling – the matted and obvious hair weave implies that she simply doesn’t brush her hair when she wakes up. The exposed underwear is an indication that she needs a three way mirror.
Maxsim is going to be green with envy. His “Dancing with the Stars” rival Derek Hough has been photographed several times with his Hanes underwear label peeking out. The Hanes people saw an opportunity so they signed him up to be their underwear model. We doubt if clean cut Derek’s photos will be as overtly sexy as David Beckham’s billboards were for Calvin Klein. But, who knows?
Photo Credit: Bauer-Griffin
Eva Mendes’ new ad for Calvin Klein underwear has caused a disturbance in a New York neighborhood. This overheated ad covers the entire side of a building on the corner of Houston Street and Lafayette Street in Soho. SOME of the people who live nearby say it’s too much and want the steamy ad taken down. Others enjoy looking at it.