Fruit of the Loom

We love this 50’s vintage Fruit of the Loom ad from Life magazine. This old brand is making a big comeback in Hollywood – forget Calvin Klein. Brad Pitt, Rob Pattinson, and Zac Efron have all been photographed with their Fruit of the Loom labels peeking out above their jeans. So it makes sense that Kris Jenner, who is now managing her daughter’s fiancee Kris Humphries, would try to land a deal with this company and make Humphries spokesmodel for the label. She’s determined to make it happen and wants to see his face on every package of underwear sold.