Looks like Yves Saint Laurent is declaring WAR on Balenciaga! The design company has just announced that rapper Lil Nas X is their latest Brand Ambassador, and besides fashion, he will be promoting their makeup. YSL is taking a hint from Balenciaga’s ever-increasing success under creative director Demna Gvasalia, who literally re-wrote the rules for high fashion. Demna (he’s from Georgia – the Russian one) celebrates street-style as opposed to traditional evening wear. And Demna LOVES celebrities – his Brand Ambassadors include Kim Kardashian and Hailey Bieber. Demna was Kim’s date at the last Met Gala. YSL is taking it a step further with Lil Nas X…
Photo: Instagram
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I guess they want to appeal to lgbt people that comprise about 2% of the population
God help us all!