Dita Von Teese ‘s new vintage inspired underwear line for Wonderbra is now available across Europe. Why not the USA? Are Americans less sophisticated about lingerie than Europeans? Maybe Wonderbra fears that Americans are too puritanical. Who knows. But we do love the 50’s shapes and 40’s fabrics that Dita used in her designs. One thing even Europe might not be ready for yet is Dita’s waist cincher.
If Dita Von Teese can’t put the Wonderbra company back on top, no one can. Her super sexy vintage inspired lingerie collection is reminiscent of the pinup girls of the 40’s and 50′- bras, panties and garter belts. Along with the classic styles comes modern innovation – many items feature magnetic clasps for quick release – no more fumbling with hooks and eyes!
Burlesque queen Dita Von Teese must be the hottest property in the fashion business. She seems to be spokesperson for a LOT of products. Latest of her acquisitions is a deal with Wonderbra. The Wonderbra was the rage of the early 90’s – they were so ubiquitous that people used to joke that landfills were piled high with Wonderbras and Evian bottles. The company wants to boost their image again so they hired Dita to design some retro-inspired lingerie and she’ll be introducing her collection in Paris next month.