HAPPY TRAILS TO ROY ROGERS, KING OF THE COWBOYS
We’ve had a crush on Roy Rogers since childhood and thought we’d pay tribute to the cowboy star, who would have been 100 years old on November 5. Before his career peaked in western movies, Roy cleverly had it written into his contract that he owned the rights to his likeness, voice, and name for merchandising. He did it all before the Kardashians. Roy Rogers games, action figures, lunch boxes, books, comics, clothing etc. flooded the market and kids lapped it up. Rogers was second only to Walt Disney in the amount of items featuring his name, so he was an early marketing genius. We always thought he was the best dressed cowboy and envied all those gorgeous elaborately fringed shirts…