CAN JUSTIN BIEBER DO FOR HOCKEY WHAT TAYLOR SWIFT DID FOR FOOTBALL?
We’re not sure, but that’s what the NHL is hoping for. Taylor’s constant presence at games (where she’s rooting for her boyfriend, Kansas City Chief’s Travis Kelce) has brought in millions of new viewers, even shattering TV ratings for the Super Bowl. The National Hockey League took notice and that’s why they tapped Canadian born lifelong hockey fan Justin to design their recent All Star uniforms. However, that’s only the beginning. Justin is being encouraged to become a very public investor in a team and bring his celebrity pals to games in hopes of creating the Taylor effect and make the sport more popular.
Photo Credit: BACKGRID-USA Justin plays basketball too