We’re not sure, but that’s what the NHL is hoping for. Taylor’s constant presence at games (where she’s rooting for her boyfriend, Kansas City Chief’s Travis Kelce) has brought in millions of new viewers, even shattering TV ratings for the Super Bowl. The National Hockey League took notice and that’s why they tapped Canadian born lifelong hockey fan Justin to design their recent All Star uniforms. However, that’s only the beginning. Justin is being encouraged to become a very public investor in a team and bring his celebrity pals to games in hopes of creating the Taylor effect and make the sport more popular.
Photo Credit: BACKGRID-USA Justin plays basketball too
2 Comments
Bieber is an ass*ole, so I doubt that will be a good idea
Bieber is too busy consulting his ‘spiritual advisers ‘ like ‘Pastor’ Carl who cheated on his wife with an undisclosed person.