Sometimes a shout out from Oprah Winfrey isn’t a good thing – just ask Jessica Alba. Oprah included the family pajamas by Jessica’s company, Honest Baby Clothes on her annual holiday list of favorite things, causing a MASSIVE surge in sales! The problem is Jessica didn’t realize HOW powerful Oprah is, and her company wasn’t prepared for the flood of nonstop orders. According to an insider, there are SO many orders backed up for the holiday family pajamas that some customers won’t get them in time for their holiday photos or Christmas cards. Frantic Jessica had to hire more people to handle all the unexpected business and complaints about late shipping.
Photo: Honest Company – Jessica and family
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The ‘honest’ company is a sham. Honest dealt with an issue surrounding the use of SLS in their detergent, and later that year, they were sued by the Organic Consumers Association for advertising their baby formula as organic — with the OCA alleging that it contained “11 synthetic substances prohibited under federal law in organic products.”
Losses for 2022 were $49 million, up from $38.7 million in 2021. Honest’s financial woes come at a time when the company is at a crossroads as it tries to calibrate its product assortments. In the past few years, Honest has also faced criticism over clean ingredient claims and greenwashing.
I bought the pajamas and they fell apart after once wash. No one responded to my calls.