This photo of Ireland Baldwin modeling in Germany has been circulating and it introduced us to a huge chain of stores we never heard of. Ireland is presenting the new beachwear collection for the German based grocery outlet/bargain market Aldi (it’s similar to Costco.) Aldi has 10,000 stores in 20 countries – 1600 in the US – mostly back east. And we NEVER heard of it! Ireland is formidable on the catwalk – she’s 6’2” in sneakers so we imagine a lot of discount clothing doesn’t fit her. But she’s doing a great job of publicizing Aldi.
Photo Credit: BACKGRID-USA
Southern Girl
she’s so mediocre….clearly the Baldwin last name got her that gig.
becca
As I live in Chicago, I can’t be a Russian anything!
Noblecascade
Aldi has been around a few years. Have to pay a quarter to get a shopping cart which when returned get your quarter back. Specialize in weird off brand food. Got it here in Texas.
ChrisTo
Isn’t Becca a Russian hacker?
becca
Aldi is not similar to Costco!
You don’t need to be a member to go to Aldi.
Almost everything is Aldi’s private label brands, except for a few special buys.
The stores are small, around 20,000 sq. ft, compared to over 100,000 sq. ft for most Costcos.
And Aldi has been in California for a couple of years now. In most cities, it’s the #2 or #3 grocer in sales, mainly because everything is cheaper there.
I’ve been going there since the first one opened in 1977 in the Chicago suburbs.