Casualties are common in divorces and Jennifer Lopez’s split from Ben Affleck is no different. Although Jen and Ben have vowed to keep it friendly specifically for the sake of their kids (who have formed bonds) the unexpected victim in this divorce is Dunkin Donuts! Ben and Jen’s 2024 Super Bowl commercial for the donut chain was a HUGE success and the company quickly green-lit a follow up spot for the 2025 game. Keep in mind, these commercials can be complicated productions and filmed months and months in advance. The then happily married couple were set to make MILLIONS for another 60-second spot but the plans were scrapped days after J.Lo officially filed for divorced. My source says the Dunkin executives were closely following the state of the marriage and were rooting for a reconciliation since they had big plans for the follow up ad campaign and marketing blitz. Now they’re not even sure if they want to proceed with Ben alone, since it just seems depressing to some of them.
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Jennifer won’t be very popular with ad executives once the p diddy Grand Jury gets finished. She could face at least a decade of hard time.