Donald Trump is persona non grata in Jersey City, New Jersey – at least his name is. Years ago the former president/real estate developer slapped his name on an upscale residential building which was known for years as Trump Bay Street. But thanks to his baseless election denial claims and other shenanigans, the ideally located, amenity heavy building was having a very hard time attracting renters, especially over the past two years. Like half a dozen other buildings have already done, it quietly changed its name (to 65 Bay St.) and suddenly occupancy has increased! Insiders say other Trump branded properties are following suit and ditching the Trump name for something less controversial.
Photo Credit: BACKGRID-USA
2 Comments
Same happened in Vancouver Canada.
What happened to Trump Tower Vancouver?
Minor renovations and rebranding on the Vancouver tower began in late 2021, including the removal of all “TRUMP” branded exterior building signage. The hotel re-opened in April 2022.
You should visit Vancouver Janet! We’d love to have you!
Troy- I have visited Vancouver and really enjoyed shopping there!