If it’s good enough for Gwyneth Paltrow, it’s good enough for her pal Beyoncé. Gwyneth makes a fortune with Goop and now Beyoncé wants a piece of the action. According to my source, Beyoncé is working on her own lifestyle brand similar to Goop, but focused on products geared towards the African American consumer. She’s working on a name – and get this – Gwyneth KNOWS about it, and has offered her a ton of suggestions – for web designers, laboratories to develop products, and more. Beyoncé is NOT retiring, but she likes the idea of having something non-entertainment related to bring in some revenue.
BEYONCE IS BECOMING A BRAND
Thursday, July 31, 2025
Minnie Beets
I wonder what odor her “Vagina Candle” will feature?