Harrods

Jennifer Aniston caused a mob scene at Harrods today for her fragrance launch – and she looked like a real movie star. The BIG Surprise of the day was the name change at the very last minute. The scent was originally dubbed “Lolavie” but today it was renamed “Jennifer Aniston – The Debut Fragrance.” It seems the Lolavie name had journalists in an uproar- no one knew what it meant (what language was it?) and they started wildly speculating and making jokes about it. Marketing experts finally realized that “Lolavie” wasn’t working, and they went with Jennifer’s name. By the way, Jen actively developed the scent and describes it as “fresh, clean, and subtle.”