Frederick’s of Hollywood – Janet Charlton's Hollywood, Celebrity Gossip and Rumors

MEGAN FOX IS BRINGING BACK FREDERICK’S OF HOLLYWOOD!

How delightful to hear that Megan Fox is the new face of the vintage lingerie brand Fredrick’s of Hollywood! Frederick’s store opened on Hollywood Boulevard in the late 40’s and became a huge success and tourist attraction. They sold ultra naughty Bettie Page style lingerie and clothing, and made a fortune in mail order through catalogs (which were in great demand) and ads in the back pages movie magazines. They even had a celebrity bra museum! We loved visiting the store in the 80’s – they were the first to offer butt and hip pads and bondage stilettos. Now they’re making a comeback with Megan – above with her adorable four year old son Noah.

Photo Credit: AKM-GSI

By Janet / March 20, 2017

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Frederick's of Holywood Inflatable Bras Lingerie

WHEN FREDERICK’S OF HOLLYWOOD RULED THE BOULEVARD

Video via: Dangerous Minds.net
Long before Victoria’s Secret, Frederick’s of Hollywood ruled the world of women’s undergarments. For many years they were located right on Hollywood Boulevard and did a huge mail order business. Women in small towns yearned for those foam rubber hips and bottoms, crotchless girdles, and inflatable bras. We remember shopping there for 50’s style bullet bras like Madonna wore. Here’s a little video introducing the original Mr Frederick – the brains behind the peekaboo business.

By Janet / August 8, 2011

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