
Photo Credit: Buzz Foto
Simon Cowell was oblivious to stares, but he created quite a stir in Whole Foods on 3rd street when he shopped there alone. A checkout clerk said "He wasn't wearing the usual black tight t shirt- he wore an ordinary cheap white Hanes undershirt. You'd never know he was such a wealthy guy. He didn't buy any food - he stocked up on vitamins and mineral supplements that specifically promote healthy organs and boost the immune system. "

Photo Credit: Buzz Foto

We just LOVE it when the New York Post's Page Six picks up our stories! So we HAVE to point it out! This Simon Cowell item is the second story this week that Page six featured - and we couldn't be more flattered and excited.
Just what the world needs - another celebrity endorsed fragrance. This time it's not a movie star or an athlete - it's American Idol judge Simon Cowell. SOMEBODY (was it Estee Lauder?) came up with the bright idea that men everywhere will want to smell like Simon and use his grooming products. Granted, men ARE impressed with his financial success, but does that translate to wanting to emulate his skincare and fragrance? We hear he's in the final stages of negotiating a deal with a New York cosmetics giant, and of course the packaging will be black, reflecting Cowell's manly monochromatic t shirt collection.



